To create a partnership that provides enterprise development, employment creation, training and development and social spend in the context of a world-class sports event
The concept of riding from the Sani Pass to the sea started 18 years ago
4 500 cyclists participate every year
128 international participants represent 17 countries
60 dedicated people work at each race village during the race, and have done so for 10 years
2 300 tents are erected
12 local communities benefit
6 000 man-days of jobs created
KAP has had a long-standing involvement in the sani2c mountain bike stage race through its PG Bison subsidiary and its staff who live and operate near the race route. As a result of this history, KAP has a deep understanding of the race and what it represents.
The demographic profile of participants in sani2c is characterised by a high proportion of business people, entrepreneurs, bankers, investment managers and other potential KAP stakeholders.
An increased involvement in the sani2c was therefore seen as a great opportunity to expose KAP to a very influential group of people through a world-class event with a strong social conscience. KAP has achieved this through the creation of a B-BBEE partnership with sani2c.
Association of KAP with world-class event
Over the years since inception, sani2c has developed a structure to manage the event that involves the local communities along the 360 km route from the Natal Midlands to Scottburgh on the Natal south coast.
Along the route, sani2c employs people from 12 communities to assist in the organisation of the event, and contributes to various schools, charities and environmental groups in the region. This results in more than R9 million per annum being injected directly into the communities along the route and a further estimated R48 million (Source: SA Tourism) to be spent in the region as a result of the stage races held over five days.
KAP’s involvement has formalised this structure into a B-BBEE partnership that facilitates a direct contribution by KAP to various recipients involved in the race. KAP also utilised the race villages and race route as a platform to expose the participants to the group’s business and the extent to which its products and services touch people’s lives on a daily basis.
Results and benefits
The KAP sani2c B-BBEE partnership has provided unique exposure of the KAP group to current and potential investors, business partners, suppliers, customers and other stakeholders, while at the same time creating a sustainable funding model that will facilitate the long-term sustainability of this event and continued investment into community development.
R48 million contributed to community development since inception, mostly for services during the event, including catering, logistics and race village development.
6 000 man-days are spent on route maintenance, route preparation and new sections.
Sosiba’s Section is a section of the Umko drop named after Farmer Glen’s right-hand man, Petro Sosiba. Petro was raised and educated in the Umkomaas Valley and helped to build parts of the trail. He is now a manager and partner in sani2c.
Umko Lodge was built by community members from the Umkomaas Valley. This project created jobs and also upskilled the team in construction. Further training will be given in hospitality and tourism.
The contributions to Msayana School at Nick’s Pass provide the school with solar-powered classrooms and upgrades and maintenance.