Providing a value-added service
The partnership between Unitrans and Rainbow dates back to 1998 when Unitrans provided its first services to Rainbow’s Worcester plant.

The service grew to Hammarsdale and Rustenburg to include all depots. Unitrans provides more than just a collection and delivery service. In order to deliver on service excellence, the business recruits, trains and retains people with the right skills and provide specialist equipment and engineer solutions to offer the customer a distinct advantage.

Unitrans Freight and Logistics provides a 24/7/365 service, with the employees living up to the standards and expectations of both brands. A dedicated team of 585 employees work on the Rainbow contract and services include:

Transport and primary distribution with specialised vehicles

  • Eggs: collect from farms, deliver to hatcheries – environmentally controlled vehicles
  • Chicks: collect and deliver to broiler farms – environmentally controlled vehicles
  • Broilers: load, collect and deliver to processing plant – poultry forklifts and specially designed inter-link trailers
  • Frozen and fresh chickens: collect and deliver to distribution centres and to clients – refrigerated vehicles
  • Animal feed: delivery to farms – auger bulker vehicles

Value-added services through providing specialist skills and vehicles

  • Daily collection of mortalities, removal and transport of waste, lay bedding, supply and maintain modules and drawers, and provide skid steers


High barriers to entry


Recruit, train and retain specialist skills, invest in technology (specialist vehicles).


Specialist skills and investments in equipment lead to innovative supply chain solutions capable of saving costs to both customers and Unitrans through improved efficiencies.


Improved customer satisfaction, service and revenue diversification and increased margin. Achieved revenue from long-term contract since 1998, with another three-year contract signed, based on consistent, effective, efficient and professional service delivery.

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